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A new word to describe an old PR problem
As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or...
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Blogger Relations: reach out or miss out!
Credit: kallejipp / photocase.com Today we are launching a series of articles and eBooks in the field of blogger outreach. The aim is to educate readers, helping you understand the value of blogger...
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Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories
Credit: flickr.com / D Sharon Pruitt Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris...
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Are you sure you’re wearing the right shoes?
©iStockphoto.com / hjalmeida One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training...
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Who reads blogs anyway?
This question was recently put to me by a publicist at a party with a distinct tone of weariness and – yes, it was there – irritation. What this publicist was expressing is I think quite a common...
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Adapt or Die: Tips for Blogger Outreach
Credit: Bastografie / photocase.com So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of...
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The Best Practice Guide for Blogger Outreach
The Best Practice Guide for Blogger Outreach. Photo credit: Bastographie / photocase.com It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day...
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Blogger Outreach Best Practice: What’s Next?
It’s great when hard work pays off and people appreciate your work. We put a lot of work into our Best Practice Guide for Effective Blogger Outreach. As a result we believe it is the most comprehensive...
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“Begin with the end in mind”: an introduction to objectives and measurement...
Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger...
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Setting objectives for blogger outreach
Photo credit: view7 / photocase.com This follows on from our previous post about the background to objectives and measurement. We’ll keep it very simple for the moment, but there are two parts to the...
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Whither blogger outreach?
Photo credit: kallejipp / photocase.com Let’s face it, the term certainly has it’s issues. For those outside PR it probably sounds like somebody being a bit sick on their shoes whilst within PR there...
View ArticleBlogger Outreach for PR Pro’s
A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute...
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Blogger Outreach: For PR pro’s, marketers and SEO pro’s
PR, marketing and SEO are coming together.... In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid...
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